The Holdup
Wright-Patt Credit Union was emerging into the Columbus market and wanted to create a campaign that would demonstrate their difference, care, and personality.
The idea of doing a campaign around "That's Not Right Pat" centered on a character doing things unconventionally, with the play on words of "Right Pat" and "Wright-Patt". The goal was three fold: to create name recognition, make audiences stop and think, and bring humor in the pun.
The Heist
The campaign was a smashing success. Name recognition and brand awareness skyrocketed. Social media interaction increased 130%. The audiences reaction to it was so positive that with increased customers, WPCU won Best Bank in Ohio by Money Magazine.
The Haul
We owned the concept of something that would make people stop and pay attention. We drove the idea through every step of the process, ideation, production, implementation. We were either going to be blamed or praised because we asked the client to trust us and they did. It paid off immensely and this is the 4th campaign we’ve done with WPCU.